Using Conversion Funnel to Analyse Digital Campaign Effectiveness

Like all the new years that have gone by, now is the time to revisit certain fundamentals that beckon more attention when it comes to tracking, measuring, and analysing the efficiency of your digital programmes. Here is a quick overview of the various ‘mile stone’ metrics that constitute the much spoken about ‘conversion funnel’ – a mission-critical dashboard which marketers need to keep on their radars on a continual basis. Read full article.