Performics Germany - Key Facts
Thorsten Meyer
Head of Performics
Schirmerstrasse 71 D-40211 Düsseldorf
Digital Channel Capabilities
- Display
- Mobile
- Affiliates
- Search
- Social Media
Tools – Display
- Nielsen Net Ratings (Audience)
- Adrelevance (Competitive)
- Doubleclick (Adserving)
- Smartadserver, Atlas, Facilitate (Adserving)
- Eyeblaster (Rich Media Adserving)
- Eyewonder (Rich Media Adserving)
- Marketing Dashboard
Tools – SEM
- Doubleclick (Bid Management)
- Kenshoo (Bid Management)
- Omniture (Bid Management)
- Benchtools (Search Competitive Benchmarking)
- Click 2 Sales (Search Bid Management & Reporting)
Client Testimonials
“Thanks to Performics we were able to reduce sustainably our CpA and at the same time we increased sales and ROI.” Jesco Reb, Travelchannel “Performics drives our key pillars of performance marketing – SEM, affiliation and display media – with expert knowledge in a very efficient way.” Henning Angenvoort, Online Marketing Manager, Tele2
Key Achievements of Past Year
New Services in 2010:
- Performance campaigns within social networks like facebook
- Conversion optimization consulting
- Strategic consulting of existing clients with Benchtools
Market Research in 2010:
- Exploring crossmedia advertising effects with clients like Nestlè, Reckitt Benckiser
- Beta testing with Google
New Clients in 2010:
- Deutsche Post / DHL
- Several Nestlè Brands
Growth significantly over market average 16 team members are Google Qualified