Performics Russia - Key Facts
Marina Solovieva
Head of Performics
11/2 Timura Frunze Street 6th floor Moscow, 119992, Russia
Digital Channel Capabilities
- Display
- Mobile
- Affiliates
- Search
- Social Media
Tools – Display
- AdRiver (Adserving)
- TNS Atelier and Gemius (planning)
- Eye Wonder technology (adserving)
Tools – SEM
- Benchtools (under dev.)
- Click-to-Sales (under dev.)
- Google keyword analyzer
- Yandex keyword analyzer
Proven Results
- Solid yearly budget growth of 50% per year for the last 2 years.
- Strong new business gains – Raiffeisen, Electrolux
- 2009 won best media campaign of the year for L’Oreal (RIF awards)
- 2010 – secured 70% growth in billings for 2011.
- 2010 to 2011 – L’Oreal client doubled digital budget.
- First case study “online TV series sponsorship“ driven in parallel with TV premiere